Audiences respond to great logo design… shouldn’t logos reply in kind?

By now, you’ve heard all about responsive design for websites. Responsive websites change design and reorganize content depending on the size of the screen on which they are being viewed. In this multi-device society where everything is connected to the internet, having a website that can adapt on the fly provides a definite advantage for an organization. You can learn more about responsive design here: Your Site Doesn’t Live On A Desk Anymore.

The main concept behind responsive web design is that we, as web designers, need to find ways to make content readable and navigation usable no matter what size, shape, or type of interface the site visitor is using. This means that textual content gets larger in relation to the other elements on a small screen to be seen better. It means that menus change to take up less space and be more “finger friendly” for touch screen devices. It also means that images shrink to fit smaller screens.

This can be a problem for logos.

Logos are the primary point of recognition for a brand. Most churches and organizations spend a lot of time and money to find the perfect logo – the perfect representation of who they are. Every detail, every curve and line, every word and font choice of a logo are chosen specifically for what they communicate to an audience. Most organizations have multiple versions of a logo as well – a large one for high-resolution applications like print and websites, and a small one for business cards or letterhead.

Our homepages are where we showcase the best of who we are on the internet so it’s understandable that we would want  to feature the biggest and best version of our logos. This works great on desktop sites but, with responsive design, our images – including our logos – shrink to fit mobile screens and the details of a logo can get lost.

Enter responsive logo design.

With responsive logo design, we can make a logo adapt just like the rest of the website does – showing the large, full version of a logo to desktop users and showing the smaller, simplified version to mobile users. This allows users to experience your website optimized for their device while still maintaining strong brand recognition with your organization. You should see how your logo can respond to your audience.