Higher Education, Highest Quality

Houghton College is regarded as one of the top Colleges in Northeast and has been featured in Forbes, US News & World Report, and Princeton Review. Founded in 1883, it is an ethnically diverse college supporting over 1,100 students representing 40 states and Canadian provinces as well as 25 foreign countries. Houghton College continues to push the bar for higher education striving for the best in all that they do. Fastback worked with the college to find creative ways to balance all of their many online needs in a very clean but visually striking website.

Solution
  • Website design & development for multiple projects
  • Content management system
  • Mobile Site
  • Custom Module Development
  • Ongoing Maintenance & Updates

First Year Numbers

2000000
Million Pageviews
43
Mobile Engagement

Campus Experience Map

There’s a gravity to the history of Houghton College that you can feel when you walk the campus grounds. To help prospective students get a taste of that from afar, AM created a unique campus map microsite that lets users explore the campus, learn about the various buildings and campus features, and dive into the history of the college.

RETHINK Microsite

One of the biggest challenges to any College is bridging the physical/digital gap when speaking to prospective students. To help with this, AM created a responsive microsite called Rethink to work alongside their traditional mailer campaign. The Rethink microsite offers an interactive look into the culture of Houghton college and challenges students to “rethink” what their college experience can be.

 

LAUNCH EXPERIENCE

We’ve been working with AM for years beginning with a full redesign of the Houghton College website and continuing through a variety of enhancements and additional projects. In all of these, AM has provided creative solutions to achieve the results that we desired, worked with us to determine strategies for future enhancements and supported everything that they built. We view AM as a partner that we know we can trust to help make Houghton College successful.
Christopher Tetta Web Coordinator