If you’re considering ways to improve your new or existing website, the blog remains one of the most practical and dynamic information spaces your church or organization could take advantage of.

Here are 5 things you may or may not realize about blogging:

  1. By existing on the internet, the potential reach of your content is limitless.
  2. Original content is valuable because it makes your website you.
  3. People like to see an active church, so it’s important to keep your content updated regularly.
  4. Search engines love original, quality content.
  5. Current AND potential church members visit your website daily with a host of questions that need answers.

Your blog has the potential to do all of these things and more.

1. Refine the reach

While we can’t ignore the importance of reach, the detail of your messaging becomes much more meaningful when it comes to action. Beautiful design and user experience will take your website far but, realistically, you can’t simply rely on attractiveness to communicate the details of your work at the level where action takes place.  The blog primarily delivers to the people most interested in your organization. It’s where your specific, detailed, thorough communications occur in real time with the people most curious about what you have to say.  The blog helps your website segment the most engaged site visitors with content specific to their interests.

2. Come Original.

Your blog is where you can extend your church or organization’s voice and even test out some new ideas.  It’s a flexible space to demonstrate why you’re different. People like your organization and different people expect different conversations with you. Your blog is a space to speak at length in various ways to the many different people who like you.

3. People are paying attention

Your target audience will know if you’re falling behind. Your members don’t want to find that you’re out of date. While the rest of your website’s content will likely remain unchanged for extended periods of time, the blog is the ever-changing content area that demonstrates your church has a voice. New developments are constantly unfolding–your content reflects how you react. Write about topics uniquely relevant to your members and visitors.  Answer their specific questions in a way that only you can.

4. No more hide and seek.

There’s no question that regular, high quality content updates positively affect search engine results.  Your website is a living, breathing organism.  The blog is a simple environment to keep your site updated with relevant, indexable content.  Feed it the good stuff and watch it thrive in Google Analytics. If you’re organization is caught up with the latest developments, but you find that you don’t have the time or means to adjust all of the content across your website, your blog can suggest to search engines AND your site visitors that quality content and updates are important to your organization–because they most certainly are.

5. Quality answer = Quality Content.

When it comes to solving your audiences’ problems, your articles should hit the nail on the head. Write about topics most relevant your specific target audiences. You know who you’re onto and who’s likely onto you.  The blog is the environment to speak to each of your audiences because these are the people clicking through your website to learn more information about you and what you do–your blog might even be the only reason they’re on your website to begin with.  The more you write, the better you write.  The better you write, the better you look to visitors and search engines. The result of writing and regularly posting diverse content to your blog: decision-makers on your site will have more information in front of to suggest that you know what you’re doing. Use your blog to expand your knowledge base and keep everybody happy, you thought leader, you.

When it comes to solving your audiences’ problems, your articles should hit the nail on the head. Write about topics most relevant your specific target audiences. You know who you’re onto and who’s likely onto you.  The blog is the environment to speak to each of your audiences because these are the people clicking through your website to learn more information about you and what you do–your blog might even be the only reason they’re on your website to begin with.  The more you write, the better you write.  The better you write, the better you look to visitors and search engines. The result of writing and regularly posting diverse content to your blog: decision-makers on your site will have more information in front of to suggest that you know what you’re doing. Use your blog to expand your knowledge base and keep everybody happy, you thought leader, you.

At the end of the day, the blog is all about affecting actual change for your organization. It’s for you to share knowledge of your expertise and demonstrate your passion for connecting to your target audiences on a deep contextual level. You’ll continue to receive recognition for your original thoughts and advice as people share your words. Blogging is a great way for your organization to engage with the people most interested in you, and many others who are trying to find an organization like yours online. Overall, it’s an opportunity to educate your audience, expand your knowledge base, and enrich your website–thus, your organization–throughout it’s history.

Give us a call today at (817) 503-8870