O U R A P P R O A C H
Account-based Marketing
Account-based marketing (ABM) is a strategy for B2B marketing that focuses on a small number of high-value accounts and creates personalized experiences for them throughout the buying process. This can involve things like creating custom content, running targeted ads, or even hosting events specific to their needs. ABM lets you stop boiling the ocean and start fishing in a barrel.
In contrast, traditional marketing is like a general advertisement on TV—it might reach a lot of people, but it’s not very targeted and may not be very effective. ABM is more like a one-on-one sales conversation—it’s more work, but it’s also more likely to lead to a sale.
With ABM, we start with identifying your ideal customer accounts, and then put systems in place to nurture those selected customers. Traditional lead generation begins without knowing who your prospects are and uses advertising to help them find you. There are still valid reasons to use tactics from both strategies, but ABM is quickly garnering a higher portion of marketing budgets for B2B companies.
Focus your efforts.
Maximize your results.
Traditional marketing casts a wide net, hoping to catch a few leads that might convert. But what if you could focus on landing the big fish – the high-value accounts that can truly transform your business?
- Struggling to target the right accounts?
- Are you wasting time and resources on unqualified leads that never convert?
- Do your marketing campaigns resonate with the specific needs of your ideal clients?
- Feeling like your marketing budget is a black hole?
Why B2B Marketers are moving to ABM
97%
97% of marketers say ABM delivers a higher return on investment (ROI) than other marketing strategies.
– ALTERRA GROUP
60%
60% of companies report at least a 10% increase in revenue in the first year of a new ABM program.
– DEMAND METRIC
36%
On average, ABM budgets account for 36% of digital marketing spend and are growing 9% annually.
O U R A P P R O A C H
Account Based Marketing
Account-based marketing (ABM) is a strategy for B2B marketing that focuses on a small number of high-value accounts and creates personalized experiences for them throughout the buying process. This can involve things like creating custom content, running targeted ads, or even hosting events specific to their needs. ABM lets you stop boiling the ocean and start fishing in a barrel.
In contrast, traditional marketing is like a general advertisement on TV—it might reach a lot of people, but it’s not very targeted and may not be very effective. ABM is more like a one-on-one sales conversation—it’s more work, but it’s also more likely to lead to a sale.
With ABM, we start with identifying your ideal customer accounts, and then put systems in place to nurture those selected customers. Traditional lead generation begins without knowing who your prospects are and uses advertising to help them find you. There are still valid reasons to use tactics from both strategies, but ABM is quickly garnering a higher portion of marketing budgets for B2B companies.
Focus your efforts.
Maximize your results.
Traditional marketing casts a wide net, hoping to catch a few leads that might convert. But what if you could focus on landing the big fish – the high-value accounts that can truly transform your business?
- Struggling to target the right accounts?
- Are you wasting time and resources on unqualified leads that never convert?
- Do your marketing campaigns resonate with the specific needs of your ideal clients?
- Feeling like your marketing budget is a black hole?
Why B2B Marketers are moving to ABM
97%
97% of marketers say ABM delivers a higher return on investment (ROI) than other marketing strategies.
– ALTERRA GROUP
60%
60% of companies report at least a 10% increase in revenue in the first year of a new ABM program.
– DEMAND METRIC
36%
On average, ABM budgets account for 36% of digital marketing spend and are growing 9% annually.
T H E S O L U T I O N
ABM focuses on high-value accounts, creating personalized experiences to build relationships and drive growth. This collaborative approach between marketing and sales is more effective in B2B marketing. Our purpose-powered ABM framework is the foundation for your B2B marketing strategy.
R E L A T E D A R T I C L E S
